Heineken Experience in Amsterdam: Entry Ticket




Duration
daily
Max Group Size
40
Departure Type
Scheduled
Guiding Method
Self guided
Physical level
relax
Operated In
Age Requirement
11 - 99 Ages
Tour Overview
Heineken Experience is an interactive, semi-guided attraction located in the original brewery of the world-famous Heineken, founded in 1867. Situated in the heart of Amsterdam, this immersive experience combines historic brewing rooms featuring authentic 18th-century wood and copper machinery with cutting-edge multimedia installations. Throughout the tour, visitors can explore the brand’s global partnerships with events such as Formula 1, UEFA Champions League, and Rugby World Cup, gain a bird’s-eye view of the brewing process, and even discover what it feels like to be a bottle of beer for a day. Brewed with only four natural ingredients, Heineken® can be explored through tasting, touching, and smelling its key elements in a fun, science-inspired way. The tour includes a small tasting along the way and concludes with two complimentary beers in the stylish bar, making it a must-visit Amsterdam experience for beer enthusiasts.
Highlights
Itinerary
A suggested daily tour plan for Heineken Experience begins with arrival in the morning or early afternoon and a brief introduction to the history of Heineken, founded in 1867. Visitors first explore the historic brewing rooms featuring authentic 18th-century wooden and copper machinery, learning about the brand’s origins and development. The tour then continues into immersive and interactive zones, where guests experience a bird’s-eye view of the brewing process, take part in the “be a bottle of beer” multimedia installation, and explore the brand’s global partnerships with Formula 1, UEFA Champions League, and Rugby World Cup through engaging digital games. During the visit, participants taste and smell the four natural ingredients used in the brewing process and enjoy a small beer tasting. The experience concludes in the stylish bar with two complimentary beers. The main attraction lasts approximately 1.5 to 2 hours, after which the rest of the day can be planned as free time in Amsterdam’s city center.
Trip includes
Included
- Two beers or soft drinks
- Entry to the Heineken® Experience
- Once you have made your purchase you will receive our confirmation by e-mail, shortly after, again by e-mail, you will receive the actual entrance ticket.
- Children and minors are not allowed to enter (<18)
- There is a strict punctuality policy: you cannot enter without a timed online ticket.
- Wheelchair accessible: Wheelchairs can be reserved free of charge 48 hours prior to your visit. Due to high turnout, we urge you to avoid weekends.
Excluded
Accommodation is not included.
Flights are not included.
Guides are not included.
Guiding Method
Self guided
Insurance is not included.
meeting point
Additional services are not included.
- Anything that is not explicitly included in the Included Services section
Availability
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Book the tour by paying only 25% upfront, and settle the remaining amount 30 days before the tour departure.
Request a Private, Customizable Departure
By design, this is a group tour. You can however request a private, customized version of this tour for yourself or your private group of people. Private departures are usually more expensive, but come with these benefits:
Personal
Itinerary can be tweaked and customized.
Protected
Travel withing your own bubble.
Professional
Access our Travel Specialists insider knowledge.
Privacy
Enjoy a tour focused solely on you or your travel group.
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Cancellation Policy
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